The
Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
(Hardcover -- February )
How
to Become a Rainmaker: The Rules for Getting and Keeping Customers and
Clients
by Jeffrey J. Fox
(Hardcover -- May )
Raving
Fans: A Revolutionary Approach to Customer Service
by Kenneth H. Blanchard, et al
(Hardcover -- May 1993)
SPIN
Selling
by Neil Rackham (Preface)
Hardcover: 197 pages
McGraw-Hill Professional Publishing; ISBN: 0070511136;
(May 1, 1988)
The
Innovator's Dilemma: The Revolutionary National Bestseller That Changed
The Way We Do Business
by Clayton M. Christensen
(Paperback -- May 2, )
The
Design of Everyday Things
by Donald A. Norman
(Paperback -- March 1990)
Crossing
the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore, Regis McKenna
(Paperback -- August )
Selling
To VITO (The Very Important Top Officer)
by Anthony Parinello, Denis Waitley (Introduction)
(Paperback -- )
Selling
the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
(Hardcover -- March )
The
22 Immutable Laws of Marketing : Violate Them at Your Own Risk
by Al Ries, Jack Trout
(Paperback -- May )
The
S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
by Neil Rackham
(Paperback -- June 1, )
The
New Strategic Selling : The Unique Sales System Proven Successful by the
World's Best Companies
by Stephen E. Heiman, et al
(Paperback -- January )
Why
We Buy : The Science of Shopping
by Paco Underhill
(Paperback -- June )
Solution
Selling: Creating Buyers in Difficult Selling Markets
by Michael T. Bosworth
(Hardcover -- September 1, )
Delivering
Knock Your Socks Off Service
by Kristin Anderson, Ron Zemke
(Paperback -- January 15, )
Inside
the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore
(Paperback -- August )
Marketing
Management: Millennium Edition (10th Edition)
by Philip Kotler
(Hardcover -- July 19, )
Successful
Large Account Management
by Tad Tuleja (Contributor), et al
(Paperback -- May 1992)
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