September 23rd 1937 The Motorcycle Magazine
Annual Show and buyers guide issue.
120 pages approx, with a beautiful color cover featuring The latest BSA motorcycle. The 1937 buyers guide features all Marques available in Great Britain from European, British and American makers. Shows complete 1938 new model range with each of the new models is described with pictures of notable new design parts along with option accessories and cost and specsifications. The guide part of this issue features Makers:, Ariel, AJS, BMW, Brough Superior, BSA, Carlton, Coventry Eagle, Douglas, Excelsior, Francis Barnett, James, Levis, Matchless, Morgan, Norton, New Imperial, OEC, OK Supreme, Raynal, Royal Enfield, Rudge, Sachs, Sunbeam, Triumph, Velocette, and Vincent HRD, plus sidecar makers. Feature articles include: A successful National Rally, What the show reveals, Current chat, Villiers for next year, Bushed on a motorcycle, Doing the show, A wander round the accessories...