100 Years of Harley Davidson
by Willie G. Davidson
Listed under Harley-Davidson
The Aviation Legacy of Henry & Edsel Ford
by Timothy J. O'Callaghan
Listed under Henry Ford
The
Critical Path: Inventing an Automobile and Reinventing a Corporation
by Brock W. Yates
After a series of unsatisfactory models that pushed the company to
the brink of extinction, the Chrysler Corporation did a revolutionary thing:
It listened to its customers. What they told the company was that they
wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler
responded with its minivans, introducing a new category of vehicles to
the American public and resuscitating its floundering finances. Brock Yates,
a columnist for Car & Driver magazine, reconstructs this tale with
a mix of knowledge about vehicle engineering, the automobile industry,
and the American public. A must-read for those in the industry and others
interested in corporate survival.
from Little Brown & Company
ISBN: 0316967084 |
| |
Chrysler
: The Life and Times of an Automotive Genius
by Vincent Curcio
Paperback: 720 pages ; Dimensions (in inches): 1.85 x
9.24 x 6.76
Publisher: Oxford University Press; (October 2001)
ISBN: 0195147057
Driven
: Inside BMW, the Most Admired Car Company in the World
by David Kiley
Book Description:
An exclusive look at one of the world's most successful and controversial
companies, and the mysterious family behind it.
BMW is arguably the most admired carmaker in the world. It's financial
performance is the envy of its competitors, and BMW products inspire near-fanatical
loyalty. While many carmakers struggle with falling sales, profits and
market share, demand for BMWs continues to grow, frequently outpacing production.
Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting
the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside
the fabled German automaker to see how it does what it does so well. With
unprecedented access to BMW executives, Kiley goes behind the walls of
BMW's famed "Four Cylinders" headquarters in Munich at a time when the
company is in its most aggressive, and some say riskiest, expansion in
its history and when some of the company's new products, like the 7 Series
sedan and Z4 roadster, are for the first time drawing as many barbs from
critics as bouquets. Kiley covers intimate details of the boardroom drama
surrounding the company's nearly disastrous acquisition and subsequent
sale of the British Rover Group and its expansion into selling MINI and
Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered
one of the smartest consumer marketing companies and Kiley explores the
extraordinary value and management of the BMW brand mystique. He also takes
a revealing look at the mysterious and ultra-private Quandt family of Bad
Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne
Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of
the wealthiest bachelors on the continent.
Hardcover from John Wiley & Sons
Book Published: March, 2004 |
| |
Jack:
Straight from the Gut
by Jack Welch, John A. Byrne
It's hard to think of a CEO that commands as much respect as Jack Welch.
Under his leadership, General Electric reinvented itself several times
over by integrating new and innovative practices into its many lines of
business. In Jack: Straight from the Gut, Welch, with the help of Business
Week journalist John Byrne, recounts his career and the style of management
that helped to make GE one of the most successful companies of the last
century. Beginning with Welch's childhood in Salem, Massachusetts, the
book quickly progresses from his first job in GE's plastics division to
his ambitious rise up the GE corporate ladder, which culminated in 1981.
What comes across most in this autobiography is Welch's passion for business
as well as his remarkable directness and intolerance of what he calls "superficial
congeniality"--a dislike that would help earn him the nickname "Neutron
Jack."
In spite of its 496 pages, Jack: Straight from the Gut is a quick
read that any student or manager would do well to consider. Highly recommended.
--Harry C. Edwards - Amazon.com
Hardcover - 496 pages (September 11, 2001)
Warner Books; ISBN: 0446528382 |
On
the Line at Subaru-Isuzu : The Japanese Model and the American Worker
by Laurie Graham
Paperback - 169 pages (June 1995)
Ilr Pr; ISBN: 0875463460
Farewell
to the Factory : Auto Workers in the Late Twentieth Century
by Ruth Milkman
Paperback - 248 pages (May 1997)
Univ California Press; ISBN: 0520206789
Comeback;
The Rise and Fall of the American Automobile Industry
by Paul Ingrassia, Joseph B. White (Contributor)
Paperback - 16 pages (October 1995)
Touchstone Press; ISBN: 0684804379
Behind
the Wheel at Chrysler : The Iacocca Legacy
by Doron P. Levin
Hardcover - 354 pages 1 Ed edition (August 1995)
Harvest Books; ISBN: 0151117039
Evinrude,
Johnson and the Legend of OMC
Jeffrey L. Rodengen
Nominated twice for a Pulitzer Prize, this book chronicles the great
success and remarkable history of the world's largest maker of outboard
motors. First known as "detachable rowboat motors," a race for outboard
speed and power has propelled the marine industry from Evinrude's small
shed in Milwaukee into a billion-dollar worldwide company.
Hardcover: 144 pages
Write Stuff Syndicate; ISBN: 0945903103; (October 1992) |
Glory
Days : When Horsepower and Passion Ruled Detroit
by Jim Wangers, Paul Zazarine (Editor)
The automobile industry is one of the most capital- and marketing-intensive
industries in the world today. Common wisdom states that the keys to sales
success in the industry are no different than in any other: brand management,
product positioning, and brand imaging. But what do these commonly traded
buzzwords really mean, and how do they translate into a successful brand
campaign?
In Glory Days, Jim Wangers uses his 45-year career in Detroit as the
basis for explaining successful brand marketing for automobiles:
-
Why brand management for cars is not the same as for other "branded" products
-
How to position a model for the best possible tie-in promotion-and how
not to
-
What it takes to establish and evolve a brand image
"Any car maker's greatest asset is their perceived image in the marketplace."
Wangers knows what he is talking about, for he was part of the most successful
brand marketing campaign to ever come out of Detroit. At a time when such
automotive legends as "Bunkie" Knudsen, Pete Estes, and John DeLorean held
sway in the Motor City, Jim Wangers created and defined the American musclecar
image, devising savvy brand marketing strategies to promote the car that
started it all and became a cultural icon: the Pontiac GTO. The Publisher
Paperback - 384 pages (October 1998)
Robert Bentley; ISBN:
0837602084
How to Get Rich Selling Cars to Women
by Rebecca Maddox et al.
Listed under Marketing
to Women
Iacocca
: An Autobiography
by Lee Iacocca, William Novak
Paperback Rei edition (July 1986)
Bantam Books; ISBN: 0553251473
Iron
Fist : The Lives of Carl Kiekhaefer
by Jeffrey L. Rodengen
Iron Fist: The Lives of Carl Kiekhaefer, reveals the breathtaking life
of the indomitable founder of Mercury Marine. Kiekhaefer was a modern-day
giant killer, who delighted in spoiling the well-laid plans of competition.
To achieve his obsession of making Mercury the largest manufacturer of
marine propulsion in the world, he would sacrifice almost anything. Readers
of Rodengen's superb book will encounter industrial drama of exhilarating
proportions, from first time revelations of a secret multi-billion dollar
conspiracy of friendship, to Kiekhaefer's ruthless battle for majority
ownership, and the wholesale abandonment of his family and traditions.
Amazon.com
Hardcover - 640 pages (February 1, 1990)
Write Stuff Syndicate; ISBN: 0945903049
The
Legend of Mercury
by Jeffrey L. Rodengen, et al
Hardcover: 207 pages
Write Stuff; ISBN: 0945903235; (March 10, 1999)
The
Global Manufacturing Vanguard : New Rules from the Industry Elite
by Micheline Maynard
Hardcover - 256 pages (May 1998)
John Wiley & Sons; ISBN: 0471180238
Made
in Korea : Chung Ju Yung and the Rise of Hyundai
Richard M. Steers
Routledge
Hardcover - October 1998
My
Years With General Motors
by Alfred P. Sloan
Paperback - 472 pages Reissue edition (February 1996)
Doubleday; ISBN: 0385042353
Just
Another Car Factory? : Lean Production and Its Discontents
by James Rinehart, Christopher Huxley (Contributor), David Robertson
(Contributor)
Paperback - 232 pages (June 1997)
Cornell Univ Pr; ISBN: 0801484073
Team
Toyota : Transplanting the Toyota Culture to the Camry Plant in Kentucky
(Suny Series in the Sociology of Work)
by Terry L. Besser
Paperback - 199 pages (December 1996)
State Univ of New York Pr; ISBN: 0791431460
Toyota Production System: Beyond Large-Scale Production
by Taiichi Ohno
Ohno is the creator of the Just-In-Time system.
Listed under Automotive
Engineering
Wheels
and Deals : The Motor Vehicle Industry in Twentieth Century Australia (Modern
Economic and Social History Series)
by Robert Conlon, John Perkins
Ashgate Publishing Company
Hardcover (September 2001)
Wheels for the World: Henry Ford, His Company, and a Century of Progress,
1903-2003
by Douglas Brinkley
Listed under Henry Ford
Innovating
With Infrastructure : The Automobile Industry in India
by Sumila Gulyani
(Hardcover - September 2001)
Getting
the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America
by David Kiley
(Hardcover)
Hardcover: 256 pages
John Wiley & Sons; ISBN: 0471403938; 1st edition
(October 12, 2001)
Making
and Selling Cars : Innovation and Change in the U.S. Automotive Industry
by James M. Rubenstein
(Hardcover - December 2001)
Sports
Sponsorship and Brand Development : The Suburu and Jaguar Stories
by Martin Beck-Burridge, Jeremy Walton
(Hardcover - November 2001)
Kawasaki U.S.A. Transfering Japanese Production Methods to the United
States : A Case Study
Robert W. Hall
Paperback (June 1982)
Amer Production & Inventory Control Society
ISBN: 0935406077
Out of Print - Try Used
Books
Collision Course : Inside the Battle for General Motors
by Micheline Maynard
Hardcover - 306 pages (November 1995)
Birch Lane Pr; ISBN: 1559723130
Out of Print - Try Used
Books
Auburn, Reo, Franklin and Pierce-Arrow Versus Cadillac, Chrysler,
Lincoln and Packard
by Brooks T. Brierley
Hardcover - 160 pages (March 1994)
Howell Pr; ISBN: 0961579110
Out of Print - Try Used
Books
Selling the People's Cadillac : The Edsel and Corporate Responsibility
by Jan G. Deutsch
Hardcover - 261 pages (June 1976)
Yale Univ Pr; ISBN: 0300019505
Out of Print - Try Used
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