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| | 1. |  | The Psychology of Judgment and Decision Making from McGraw-Hill Humanities/Social Sciences/Languages Price: $34.99
Customer Review:
 First we need to define what we understand under rational. Initially, researchers measured human rationality by analyzing the degree of "maximization" of utility (net wealth) of their decisions. Using this approach, we seemed not too "rational". Then they came up with a value function, defined in... more info
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Customer Rating: 4.5 / 5.0

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| | 3. |  | How to Solve It: Modern Heuristics from Springer Price: $38.58
Customer Review:
 Having read a couple of very positive reviews, I was looking forward to this, but now that it is here, and I've had a chance to read it, I'm very disappointed. It strikes me as pretty shallow, and it definitely takes the name of Georg Polya in vain. (Michalewicz also writes 'business-oriented' books... more info
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Customer Rating: 4.5 / 5.0

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| | 5. |  | Simple Heuristics That Make Us Smart from Oxford University Press, USA Price: $30.04
Customer Review:
 I agree with most of the other reviews that the book is well written but will likely be enjoyed only by those who are interested in a more academic approach to the subject. I am giving this book one star primarily because of the authors' decision to price the Kindle version of this book at $26.00. I... more info
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Customer Rating: 4.0 / 5.0

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| | 8. |  | Object-Oriented Design Heuristics from Addison-Wesley Professional Price: $37.55
Customer Review:
 This book came out in 1996 and unfortunately, its age shows. While OO purists might argue that the content of this book is as relevant as ever, I would disagree. For example, author is an opponent of entity/controller design and feels that it violates good OO design. It could very well be but the... more info
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Customer Rating: 4.5 / 5.0

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