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1.Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of EverythingFreakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
from William Morrow
Price: $18.45

Customer Review:
The cover promises "Prepare to be dazzled" and I expected so much more. This is a very thin book (double spaced & wide margins, 200 pages in total) and can be read in one day at the beach. You can find some interesting statistics, for example which words work best in real estate ads. But by no... more info

Customer Rating:
4.0 / 5.0


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2.Web Analytics: An Hour a DayWeb Analytics: An Hour a Day
from Sybex
Price: $19.79

Customer Review:
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.
I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the... more info

Customer Rating:
5.0 / 5.0


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3.Click: What Millions of People Are Doing Online and Why it MattersClick: What Millions of People Are Doing Online and Why it Matters
from Hyperion
Price: $17.13

Customer Review:
If you or your business are fairly new to the online world, this book could be educational.

Customer Rating:
4.0 / 5.0


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4.Programming Collective Intelligence: Building Smart Web 2.0 ApplicationsProgramming Collective Intelligence: Building Smart Web 2.0 Applications
from O'Reilly Media, Inc.
Price: $26.39

Customer Review:
I got more from this book than I have from any other book I read in the past couple of years!
It covers in a streamlined form a huge array of algorithms powering the contemporary web - from recomendation engines to a search engine that includes as one of its features the Google PageRank... more info

Customer Rating:
4.5 / 5.0


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5.Competing on Analytics: The New Science of WinningCompeting on Analytics: The New Science of Winning
from Harvard Business School Press
Price: $19.77

Customer Review:
I was excited by the title, some of the reviews and rushed to buy this. Read it quite fast and got little disappointed. Probably the correct title could be ''Advocacy for Competing on Analytics''. To be clear, the book is very good if you are: a student, a junior project manager, a junior... more info

Customer Rating:
4.0 / 5.0


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6.High Performance MySQL: Optimization, Backups, Replication, and MoreHigh Performance MySQL: Optimization, Backups, Replication, and More
from O'Reilly Media, Inc.
Price: $31.49

Customer Review:
The title of this book is very appropriate. Great coverage on performance, reliability, backup & recovery. Definitely not an introductory book.
There were a couple of places where the writing was hard to follow, but I'm sure that'll be fixed in the next printing.

Customer Rating:
4.5 / 5.0


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7.Advanced Web Metrics with Google AnalyticsAdvanced Web Metrics with Google Analytics
from Sybex
Price: $26.39

Customer Review:
This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google... more info

Customer Rating:
5.0 / 5.0


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8.Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be SmartSuper Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
from Bantam
Price: $16.50

Customer Review:

This is an easy and mostly entertaining read. The author uses many anecdotes to
persuade us that statistics can be a useful tool for decision making. Some of
the described applications use lots of data and multiple regression. Those are
easier to do now than they used to be,... more info

Customer Rating:
3.5 / 5.0


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9.Super Crunchers: Why Thinking-By-Numbers is the New Way To Be SmartSuper Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
from Bantam
Price: $11.20

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10.The Elements of Statistical LearningThe Elements of Statistical Learning
from Springer
Price: $73.20

Customer Review:
Data mining is a field developed by computer scientists but many of its crucial elements are imbedded in important and subtle statistical concepts. Statisticians can play an important role in the development of this field but as was the case with artificial intelligence, expert systems and neural... more info

Customer Rating:
4.0 / 5.0


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