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| | 1. |  | Why We Buy: The Science Of Shopping
from Simon & Schuster
Price: $10.20
Customer Review:
This book is an exploration into the common sense of retail marketing. Underhill, an anthropologist turned marketing consultant, presents many of his observations concerning the arrangement of retail store displays and their effect on sales. He was the first to apply techniques from anthropology for... more info
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Customer Rating:
3.5 / 5.0
Click here for more information Buy from:
United Kingdom
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| | 9. |  | A Theory of Shopping
from Cornell University Press
Price: $19.95
Customer Review:
This book contains a personal theory of shopping based on an ethnographic study of household provisioning in a North London neighborhood in the mid-1990s. Miller begins by describing some of the households and some of the results from his interviews on shopping. In the second chapter, he explores... more info
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Customer Rating:
3.0 / 5.0
Click here for more information Buy from:
United Kingdom
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