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1.No Logo: Taking Aim at the Brand BulliesNo Logo: Taking Aim at the Brand Bullies
from Picador

Customer Review:
I found this to be somewhat of a depressing book. I never really understood the full concept and ramifications of "branding." What you may think is a tiring sequence of commercials and have a more nefarious background. Naomi Klein paints a rather bad image of the corporations on how they exploit... more info

Customer Rating:
4.0 / 5.0


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Buy from: United Kingdom


2.The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
from Collins Business
Price: $12.89

Customer Review:
Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the stuff you learned. As with all books,... more info

Customer Rating:
4.0 / 5.0


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3.The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World TradeThe Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade

Customer Review:
Upon first glance, it might appear that this book details economic aspects of a
single industry, namely that of T-shirts. You'd be mistaken. It instead offers
an insightful look into several different aspects of T-shirt production,
including agriculture, factory working conditions,... more info

Customer Rating:
4.5 / 5.0


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4.MP International Business: Competing in the Global MarketplaceMP International Business: Competing in the Global Marketplace
from McGraw-Hill/Irwin
Price: $138.20

Customer Review:
Book arrived in excellent condition even though it was cataloged as being used. Prompt delivery - Thank you for making my ordering easy.

Customer Rating:
4.0 / 5.0


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5.International Marketing (The Mcgraw-Hill Irwin Series in Marketing)International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
from Irwin/McGraw-Hill

Customer Review:
International Marketing This was a book I needed for class. What can I say, it was required.

Customer Rating:
3.5 / 5.0


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Buy from: United Kingdom


6.Building an Import Export Business, 2nd EditionBuilding an Import/Export Business, 2nd Edition
from John Wiley & Sons

Customer Review:
Good book, very well written. As the writer explains, he described this business like "it is". He did a great job at covering the ins and outs of the business in great detail. Excellent for someone new to this that is trying to find out whether this is a suitable business idea or not.

Customer Rating:
4.5 / 5.0


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7.One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
from Free Press
Price: $19.88

Customer Review:
James McGregor, author of One Billion Customers: Lessons from the Front Lines of Doing Business in China, makes it clear on why China is such a hard place to do business by offering a detailed examination of that country's culture.
As a journalist and businessman, McGregor offers readers an... more info

Customer Rating:
4.5 / 5.0


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8.Doing Business In China: How to Profit in the World s Fastest Growing MarketDoing Business In China: How to Profit in the World's Fastest Growing Market
from Business Plus
Price: $18.24

Customer Review:
This is a great book for those doing business in China. Not only does this book cover social norms and behaviors, but gives background information on why these social norms exist. This leads to a broader understanding of the Chinese and makes for an interesting read.

Customer Rating:
5.0 / 5.0


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9.[no image]Import/Export: How to Get Started in International Trade
from Liberty Hall Pr

Customer Review:
I thought Mr. Nelson did a wonderful job covering the myriad topics involving Importing / Exporting. He did a WONDERFUL job covering the topic of "How to Obtain Financing"! I never knew there were sooo many sources out there to help. He also did a GREAT job covering and diagramming banking processes... more info

Customer Rating:
4.0 / 5.0


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10.LogoLounge 3: 2,000 International Identities by Leading Designers (LogoLounge)LogoLounge 3: 2,000 International Identities by Leading Designers (LogoLounge)
from Rockport Publishers

Customer Review:
This is another good book of logo ideas. Great for inspiration. Nicely laid out and the pages are of good quality glossy paper. Very nice book for my collection.

Customer Rating:
5.0 / 5.0


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