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The Tipping Point: How Little Things Can Make a Big Difference 1. The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 2. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,...
by David Meerman Scott
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Yes!: 50 Scientifically Proven Ways to Be Persuasive 3. Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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Buyology: Truth and Lies About Why We Buy 4. Buyology: Truth and Lies About Why We Buy
by Martin Lindstrom
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Sway: The Irresistible Pull of Irrational Behavior 5. Sway: The Irresistible Pull of Irrational Behavior
by Ori Brafman
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Marketing Management (13th Edition) 6. Marketing Management (13th Edition)
by Philip Kotler, Kevin Keller
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