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| | 3. |  | Buyology: Truth and Lies About Why We Buy
from Doubleday Business
Price: $16.47
Customer Review:
Martin Lindstrom is one of the worlds most reknown experts on marketing and branding. In Buyology he explains the science of the truth and lies about why we buy. The science part is because Martin strapped several hundred volunteers to fast-scan MRI devices to record which sections of their brain... more info
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Customer Rating:
4.0 / 5.0
Click here for more information Buy from:
United Kingdom
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| | 9. |  | The Wisdom of Crowds
from Anchor
Price: $10.17
Customer Review:
I borrowed this book from the local library. I just finished it yesterday. It is a really quick read. I liked how the author used "real world" examples to illustrate his point. I plan to apply many of these techniques into my own business.
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Customer Rating:
4.0 / 5.0
Click here for more information Buy from:
United Kingdom
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| | 10. |  | The Design of Everyday Things
from Doubleday Business
Customer Review:
As a human being we think we know other people and how they see and use products. This book tells many amusing anecdotes about products that were not successful because the designer made the things is a way he would have liked and not in the way real users use it. The book is written full of humor... more info
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Customer Rating:
4.0 / 5.0
Click here for more information Buy from:
United Kingdom
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