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The Tipping Point: How Little Things Can Make a Big Difference
from Back Bay Books
Price: $8.99

Customer Review:

If you work in marketing, like me, you know that traction for a brand is critical and good products have tipping points en route to skyrocketing sales. Malcolm Gladwell's The Tipping Point is a fascinating exploration of makes ideas explode. His anecdotes and research are fascinating, and some of... more info

Customer Rating:
4.0 / 5.0

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Buy from: United Kingdom

Buyology: Truth and Lies About Why We Buy
from Doubleday Business
Price: $16.47

Customer Review:

What compels us to buy particular products or services? Need is one factor, to be sure; however if rational judgment, utility or reason were the only factors in the buying position, then the world would be absent the global behemoth known as "Advertising." Consumers buy what they do for a variety of... more info

Customer Rating:
4.0 / 5.0

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Yes!: 50 Scientifically Proven Ways to Be Persuasive
from Free Press
Price: $16.50

Customer Review:

Most people have covered what's good about this, and there is no doubt that the author knows his stuff. What I like, in addition to the solid materials, is that the author has used a lot of these theories in the field, it's not just some stuff observed in a lab. Also, I really like the bite-sized... more info

Customer Rating:
4.5 / 5.0

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Sway: The Irresistible Pull of Irrational Behavior
from Doubleday Business
Price: $14.93

Customer Review:

I thought it was a wonderful book. Pointed out mistakes I make in my own thinking and though I may not be able to change my thinking much, at least it was able to make me aware of some of the traps I may be falling into. Very good book.

Customer Rating:
4.0 / 5.0

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
from Mariner Books
Price: $10.17

Customer Review:

Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign.
I was hoping for more internet marketing advice, but found only a small section... more info

Customer Rating:
4.5 / 5.0

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
from Entrepreneur Press
Price: $16.47

Customer Review:

I don't write reviews but this form forces me to. I did not end up using this book.

Customer Rating:
4.5 / 5.0

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
from HarperBusiness

Customer Review:

For a book on high tech that was first published nearly two decades ago to feel so relevant today is a testament to the ideas and writing of Geoffrey Moore. Its frankly pretty amazing how Moore seems like he's discussing the various success and failures of the social networks and their adoption... more info

Customer Rating:
4.0 / 5.0

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
from Atlantic Publishing Company
Price: $16.47

Customer Review:

I read this book a few years back. This was a great reference book and starting point if you are just getting into internet marketing. It's a fast read you can pick up and start applying some of the recommendations right away.

Customer Rating:
5.0 / 5.0

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Selling the Invisible: A Field Guide to Modern Marketing
from Business Plus
Price: $15.61

Customer Review:

The excellent book Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith makes many great points about service marketing, including that a good solution today is better than a perfect solution tomorrow. A ready-fire-aim approach (implement first, then iterate to fix mistakes) is... more info

Customer Rating:
4.5 / 5.0

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10.

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century
from Business Plus

Customer Review:

This book, together with "The New Conceptual Selling" should be mandatory for any sales person. It introduces among other things, the concept of the Sales Funnel and of Win Results. If you are interested in repeat business and customer referrals you will not want to miss this book. Highly... more info

Customer Rating:
4.5 / 5.0

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