Customer Review: Do you need to read this book in order to be successful in life or business? Probably not. However, this is a book that I purposely read slowly, one chapter at a time, because I would find myself thinking about the case studies and the principles that Gladwell used. Especially interesting was... more info
Customer Review: This is a great book if you're both new to the world of creating a business online, or just need to know more than you currently do. Gary also has the benefit of successfully taking a traditional business online and increasing revenue enormously. He has then expanded further into the online realm,... more info
Customer Review: I found this book through the website of one of my other favorite authors, Jeffrey Gitomer, and figured if no-nonsense Gitomer recommended it, it would be worth checking out. Indeed! Rumbauskas' book is an excellent resource for someone who is looking to expand their marketing efforts via the power... more info
Customer Review: I was first exposed to the concept of inbound marketing through HubSpot's blog, which I have been reading now for the last six months ([...]). As a startup company CEO, I am always looking for cost effective ways to market our services, so I was very intrigued by the methodologies explored in the... more info
Customer Review: It was an interesting read but the authors' perception of libertarian paternalism stretches the definition of libertarian too far in my opinion. I did not find their policy targets to be especially interesting as subjects for discussion. They are far too timid. zZzzZZ What about choice architecture... more info
Customer Review: While this book is now brand new David Scott was so far ahead of the curve that it is still a very contemporary read. It covers the breadth of internet marketing with excellent introductions to virtually all of today's market channels. I highly recommend it.
The Brothers Brafman are like the Brothers Heath (Chip and Dan, co-authors of Made to Stick: Why Some Ideas Survive and Others and forthcoming Switch: How to Change Things When Change Is Hard) in that they seem to have an insatiable curiosity about what may, at first, seem to be aberrational... more info
Customer Review: Still reading but really like it so far... very inspiring - if you want to follow your dreams and stand out from everyone including your competition....
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