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1.Predictably Irrational: The Hidden Forces That Shape Our DecisionsPredictably Irrational: The Hidden Forces That Shape Our Decisions
from HarperCollins
Price: $17.13

Customer Review:
Blame Malcolm Gladwell - but after Blink: The Power of Thinking Without Thinking social psychologists of the type he featured in that book have been coming out of the woodwork to publish in the pop science market in alarming numbers figuring, reasonably, enough that there's a bit of money to be made... more info

Customer Rating:
4.0 / 5.0


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Buy from: United Kingdom

2.The Tipping Point AudioThe Tipping Point Audio
from Hachette Audio
Price: $14.02

Customer Review:
Having been hugely happy with Blink! I went out and purchased The Tipping Point almost right away. It, like most the other books I purchase, sat on a bookcase dedicated solely to books-yet-to-read until a few days ago. And now it shall be moved to its permanant home on a different bookcase. The... more info

Customer Rating:
4.0 / 5.0


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3.Yes!: 50 Scientifically Proven Ways to Be PersuasiveYes!: 50 Scientifically Proven Ways to Be Persuasive
from Free Press
Price: $16.50

Customer Review:
Although many of the ideas presented here are marketing fundamentals, this book provides clear and accessible reminders. The chapters are short, pithy, and practical, making this a good book to turn to when you're unsure of how to solve common marketing problems. It is focused largely on consumer... more info

Customer Rating:
4.5 / 5.0


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4.Influence: The Psychology of Persuasion (Collins Business Essentials)Influence: The Psychology of Persuasion (Collins Business Essentials)
from Collins Business
Price: $12.21

Customer Review:
This book gives a very good background to persuasion. At times it goes into a bit too much detail, but still definitely worth the read.

Customer Rating:
4.5 / 5.0


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5.Nudge: Improving Decisions About Health, Wealth, and HappinessNudge: Improving Decisions About Health, Wealth, and Happiness
from Yale University Press
Price: $17.16

Customer Review:
This is an interesting book to read, with some decent ideas on how things come to happen, It reads a little dry at times but overall it is worth the time spent and does make one think of a differnet approach to persuasion and public influence.

Customer Rating:
4.0 / 5.0


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6.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
from Wiley
Price: $9.99

Customer Review:
Great book to get started for beginners (and possibly for the beginner-mid level) for getting your feet wet.

Customer Rating:
4.5 / 5.0


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7.[no image]One Minute Manager (Cassette)
from Audio Partners

Customer Review:
The OMM presents a set of tools that a manager needs to use to do his or her job well. The book is short and sweet. It gets to the point without wasting time.

Customer Rating:
4.0 / 5.0


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8.Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
from Your Coach Digital
Price: $19.79

Customer Review:
I ordered this book for two days delivery and got it after 15 days till that time i had already purchased the book from some other physical store and moreover there was no space to return this book to the sender ... Very poor

Customer Rating:
3.5 / 5.0


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9.Sway: The Irresistible Pull of Irrational BehaviorSway: The Irresistible Pull of Irrational Behavior
from Doubleday Business
Price: $14.93

Customer Review:
The Brothers Brafman chose a truly fascinating topic for their book: the irrationalities hard-wired into the human brain that can lead us to make poorer decisions than we might otherwise. A number of books have been written about this topic of late, and this one isn't bad, but it isn't the best,... more info

Customer Rating:
4.0 / 5.0


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10.[no image]Fish!
from Hyperion

Customer Review:
Fish! is a great book that teaches you how to have fun at work and make your job into something you enjoy coming to each day. It tells the story of a woman who goes through a transformation to learn this very thing from an unlikely source: the fish mongers at a Seattle fish market. A cute story and... more info

Customer Rating:
3.5 / 5.0


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