Customer Review: This is a very good introduction to the need for women in law to market themselves. If you're waiting for a boss, business colleague, client or friend to spread the word about your talent and expertise, or the terrific pro bono work you do-you might as well put your head in the sand for all the... more info
Customer Review: Lots of people are writing about the power of the women's market, but this series is the first real actionable information I can use in my day to day selling and marketing. I found I needed the language, the insight and then the actual tactics to help me increase my sales to women. Any salesperson... more info
In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to... more info
Customer Review: This book is a very good read from a psychological sales standpoint. Connie Podesta provides an insider's view into a woman's mind stating, "A woman wants her shopping experience to be personal, productive, professional, positive experience that makes her feel part of the process." The author... more info
Customer Review: This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.
Customer Review: For years, I've had a fairly loose rating system for business and public bathrooms--mostly based on cleanliness and the availability of TP--that I used when reporting a bathroom's condition to friends. "It's a 7 or 8--not bad." Or "A definite 2; try to wait until we find a bridge you can hide... more info
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