Customer Review: This is a fantastic book for executives who need to understand next-generation marketing. It's well-written, with concrete examples, and you can read it in less time than it takes to fly cross-country. At least 20 pages of my copy have the corners turned down so that I can use the quotes with... more info
Customer Review: Whether you've been looking to get into the industry or are just curious of how the gaming industry works this book is a great read that gives a good overview of the topic. The book is organized well and most chapters flow quite well - with that being said I only skipped ahead a page or two when... more info
Customer Review: With all the controversy surrounding outsourcing the real concern should be with "Crowdsourcing" or the willingness of international amateurs to accomplish tasks for little or no money, sometimes with quality equaling that or exceeding professionals. One may ask why people would do this or even if... more info
Customer Review: I'd long put off reading this book, simply because I was tiring of the plethora of trendy economic commentary books that seem to be crowding the market these days. However I must admit that when I finally took the time to delve into Chris Anderson's thoroughly convincing and highly readable book, I... more info
Customer Review: As a new venture strategist I recognize every day the "fine line" between home run deals and strike-out deals. This book is a great read about a great designer and his even more famous clients. This book offers one reality check after another. The reader has to have his/her attitude on "Got-to-Have"... more info
Customer Review: This is one to keep on your bookshelf. I had to replace the copy I lent to a friend, because the friend wanted to keep it. Scott Adams is his usual, funny self--he seems to have worked where I once did (or maybe he just has spies there?). In any case, most of the book is LOL funny, but I found the... more info
Customer Review: A book which all musicians, audio engineers, producers and managers MUST read and own. Its very informative and very easy to read and understand.
Customer Review: Visionary, practical, and desperately needed. This book is the product of a brilliant mind and a kind heart. For those who are jaded by news stories of boundless greed in the for-profit world, here is a revolutionary proposition. Well done, Professor Yunus! A fascinating read, which would make an... more info
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