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1.The Copywriter s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That SellsThe Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
from Holt Paperbacks
Price: $12.24

Customer Review:
If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is... more info

Customer Rating:
4.5 / 5.0


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Buy from: United Kingdom


2.The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)
from Longman
Price: $9.95

Customer Review:
The Elements of Business Writing is clearly modeled after Strunk and White's "The Elements of Style", and it is a worthy addition. Authors Blake and Bly essentially have re-written the classic "Elements", and transformed it into "Business Elements". Lots of specific usage and style pointers, which I... more info

Customer Rating:
3.5 / 5.0


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Buy from: United Kingdom


3.The Encyclopedia of Business Letters, Fax Memos, and E-MailThe Encyclopedia of Business Letters, Fax Memos, and E-Mail
from Career Press
Price: $13.59

Customer Review:
Makes sense to have a book to look at whenever you're at a lost of word. This book serves as my reference in my daily activity - from writing letters/memos to sending e-mail (business or personal). A really great companion.

Customer Rating:
4.5 / 5.0


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Buy from: United Kingdom


4.The Elements of Technical Writing (Elements of Series)The Elements of Technical Writing (Elements of Series)
from Longman
Price: $9.95

Customer Review:
A solid, common-sense guide to technical writing that is applicable to writing in general. The tips and pointers presented in this manual will improve all your writing, not just technical. This book makes the excellent point that good technical writing is ultimately just good writing...applied to... more info

Customer Rating:
3.5 / 5.0


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Buy from: United Kingdom


5.Secrets of a Freelance Writer, Third Edition: How to Make $100,000 a Year or MoreSecrets of a Freelance Writer, Third Edition: How to Make $100,000 a Year or More
from Holt Paperbacks
Price: $11.56

Customer Review:
Robert Bly is one of the foremost experts in the B2B market, and I had the good fortune to study some of his material, under a course given by Steve Slaunwhite. This book, along with Six -Figure Freelancing by Kelly James-Enger, inspired me go plunge into the freelance writing world. Robert covers... more info

Customer Rating:
4.5 / 5.0


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6.Public Relations For Dummies (For Dummies (Business and Personal Finance))Public Relations For Dummies (For Dummies (Business & Personal Finance))
from For Dummies
Price: $13.59

Customer Review:
I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless... more info

Customer Rating:
1.5 / 5.0


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Buy from: United Kingdom


7.Webster s New World Letter Writing HandbookWebster's New World Letter Writing Handbook
from Webster's New World
Price: $11.55

Customer Review:
This is an excellent book to have on hand if you are a frequent letter writer. I've learned valuable information just by skimming through the book. I recommend this book to anyone looking for information on how to correctly write a letter.

Customer Rating:
4.5 / 5.0


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Buy from: United Kingdom


8.Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second EditionBusiness-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
from McGraw-Hill
Price: $29.67

Customer Review:
Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The book is filled with clear examples from past successful campaigns.
Whether... more info

Customer Rating:
5.0 / 5.0


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9.The Online Copywriter s Handbook : Everything You Need to Know to Write Electronic Copy That SellsThe Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
from McGraw-Hill
Price: $13.57

Customer Review:
the title is misleading, the content is poor, many examples but no explainings on how to create a similar good copy
content is mostly copied from his other handbook
dissapointment

Customer Rating:
3.5 / 5.0


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Buy from: United Kingdom


10.Careers for Writers and Others Who Have a Way with WordsCareers for Writers & Others Who Have a Way with Words
from McGraw-Hill
Price: $12.55

Customer Review:
I spent a lot of my young life just bouncing around and living it up. So I ended up a 29 year old lay-about, with a degree in accounting, which I have no use for, and a degree in philosophy (which between you and me, no one has any use for). It was by accident that I came across this book and... more info

Customer Rating:
4.0 / 5.0


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