Customer Review: If you make a living as a copywriter, and you haven't obtained a copy of Robert W Bly's definitive handbook on the subject, it would behoove you to make the purchase now. Every critical piece of information necessary to become a professional copywriter is contained inside the pages of this book.... more info
Customer Review: This book gives a very detailed plan of action to get a writer started in
copywriting. I have purchased many books by Bob Bly, and this is one of his best.
Customer Review: I purchased this book for my younger cousin. His vocabulary was severly lacking and it his only been recent but the book attracts his eye better than a dictionary. Plus I like the fact that it goes straight to those words that can be more commonly used and it is an easy read.
Customer Review: This is an excellent book to have on hand if you are a frequent letter writer. I've learned valuable information just by skimming through the book. I recommend this book to anyone looking for information on how to correctly write a letter.
Customer Review: To my brothers who are searching. I highly recommend this read to be challenging in some respects and wonderful in others. I will read most of the book again and again.
Customer Review: I need to create a class on biz writing. This book was great as it didn't get involved too deeply into the boring grammatical aspects. It instead focuses on general rules to write solid biz documents. It's useful. It's to the point.
Customer Review: I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless... more info
Customer Review: All too often direct mail is given short shrift by many in marketing and advertising. After all, it has no place in today's Web world, right? Wrong! Bob Bly, one of the acknowledged "jedi masters" of direct mail marketing provides a clear, well-written (duh) guide that should be... more info
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