Customer Review: If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is... more info
Customer Review: The Elements of Business Writing is clearly modeled after Strunk and White's "The Elements of Style", and it is a worthy addition. Authors Blake and Bly essentially have re-written the classic "Elements", and transformed it into "Business Elements". Lots of specific usage and style pointers, which I... more info
Customer Review: Makes sense to have a book to look at whenever you're at a lost of word. This book serves as my reference in my daily activity - from writing letters/memos to sending e-mail (business or personal). A really great companion.
Customer Review: A solid, common-sense guide to technical writing that is applicable to writing in general. The tips and pointers presented in this manual will improve all your writing, not just technical. This book makes the excellent point that good technical writing is ultimately just good writing...applied to... more info
Customer Review: Robert Bly is one of the foremost experts in the B2B market, and I had the good fortune to study some of his material, under a course given by Steve Slaunwhite. This book, along with Six -Figure Freelancing by Kelly James-Enger, inspired me go plunge into the freelance writing world. Robert covers... more info
Customer Review: I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless... more info
Customer Review: This is an excellent book to have on hand if you are a frequent letter writer. I've learned valuable information just by skimming through the book. I recommend this book to anyone looking for information on how to correctly write a letter.
Customer Review: Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The book is filled with clear examples from past successful campaigns. Whether... more info
Customer Review: the title is misleading, the content is poor, many examples but no explainings on how to create a similar good copy content is mostly copied from his other handbook dissapointment
Customer Review: I spent a lot of my young life just bouncing around and living it up. So I ended up a 29 year old lay-about, with a degree in accounting, which I have no use for, and a degree in philosophy (which between you and me, no one has any use for). It was by accident that I came across this book and... more info
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