Customer Review: This is by far the most interesting, useful, and important book that I read in college. Buy it, read it, learn all the tricks that people use to influence you as well as ways to combat those tricks and use them for your own good.
Customer Review: Simply put, this is my kind of book; short, concise and powerful chapters that get right to the point without dragging on and on. If you can't find at least a handful of immediately applicable techniques for increasing your ability to influence in this book, then you might as well stop looking. If... more info
Customer Review: Influence: Science and Practice (5th Edition) This book is a MUST read for any sales or marketing professional. Not only does the information dive into the buying decisions of consumers, but it helps us become aware of these process so we can avoid them as well. Great book! A must have!
Gregg... more info
Customer Review: After reading a few of the reviews I found it extremely interesting that every one of them gave their opinion about what the book should have been. I have a comment, "It has already been written and there's not much that can be done other than publishing a new edition. I feel that since the scope of... more info
Customer Review: I found this book to be both an excellent read and a lifesaver-It has helped me many times to defend myself against those who would use me for personal gain. Although it doesn't exactly tell you how to influence others, it describes the patterns used to attain influence (Its description of FAPs... more info
Customer Review: This is a short, yet very concise explanation of the six principles of influence. If your looking for something small to find out if you want more, this is a good place to start. I warn you though, you won't be able to stop here.
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