Customer Review: As an accountant outside of the IP field, I found this to be a good tool to "round out" my business acumen. Enjoyed the presentation of pricing models.
Customer Review: Of all the technology valuation reference books I have read, this one is by far the best. Richard has compiled and condensed the most useful valuation techniques/methods into his book, and it's easy reading. However, if you're just looking for one tried and true, quick and dirty recipe to value all... more info
Customer Review: There are only 3 out of 12 pertinent chapters of this book. The other 9 chapters are an extraneous rambling to take up space on paper. The author even goes as far in this irrelevant material to discuss topics such as art collecting. The pertinent chapters are not useful because of misapplied theory.... more info