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1.		Marketing Management (13th Edition) from Prentice Hall Price: $86.99 Customer Review: This is a good beginner's book as it provides the basics you need to introduce yourself to the subject. I needed it for a class but it can serve as a good reference guide as well.	Customer Rating: 4.0 / 5.0 Click here for more information Buy from: United Kingdom

2.		The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders from Jossey-Bass Price: $19.77 Customer Review: The Shift is a smart read for anyone who owns a business - especially in these times! This book illustrates the changes that marketing and business have undergone in the recent years and how to shift one's own thinking to stay on top of the times. Davis uses real companies, big names anyone would... more info	Customer Rating: 4.5 / 5.0 Click here for more information Buy from: United Kingdom

3.		BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound from Free Press Price: $3.45 Customer Review: This book raises some very interesting case points about sensory involvement with brand, and makes a compelling argument that most companies are leaving many senses on the table when it comes to brand establishment. It gives some good, concrete examples of where Microsoft has made mistakes, and... more info	Customer Rating: 4.0 / 5.0 Click here for more information Buy from: United Kingdom

4.		Chaotics: The Business of Managing and Marketing in the Age of Turbulence from AMACOM Price: $12.50 Customer Review: CHAOTICS: THE BUSINESS OF MANAGING AND MARKETING IN THE AGE OF TURBULENCE tells how companies and entire markets are struggling to stay in business and reinvent themselves under changing conditions, and comes from two noted business strategists who argue that modern chaos will be the face of the... more info	Customer Rating: 4.5 / 5.0 Click here for more information Buy from: United Kingdom

5.		Principles of Marketing, 12th Edition from Prentice Hall Price: $30.00 Customer Review: This book is awesome. It came on time and in excellent condition. I have learned so much from this book, it will really help those going into the marketing field as well as any business actually.	Customer Rating: 4.0 / 5.0 Click here for more information Buy from: United Kingdom

6.		The Elusive Fan: Reinventing Sports in a Crowded Marketplace from McGraw-Hill Price: $18.57 Customer Review: Although the Elusive Fan is written for sports marketing and managers in mind, the concepts are equally applicable to other entities which depend upon their members for loyalty and financial support. Like sports, the arts are facing new competition and are also a marketplace for people with only a... more info	Customer Rating: 5.0 / 5.0 Click here for more information Buy from: United Kingdom

7.		Strategic Management: Concepts and Cases: AND Principles of Marketing from Prentice Hall Customer Review: It was an international edition it was the same as the original but the pages were poor quality and look like the pages were photocopied in black & white.	Customer Rating: 3.5 / 5.0 Click here for more information Buy from: United Kingdom

8.		Marketing Management (12th Edition) from Prentice Hall Price: $53.99 Customer Review: I have received the Item conform to the prior description and i have received it on time	Customer Rating: 4.0 / 5.0 Click here for more information Buy from: United Kingdom

9.		Strategic Marketing Management, 5th Edition from Brightstar Media, Inc. Price: $35.95 Customer Review: Exactly what executives and senior staff require: A practical, repeatable methodology for effective, sustainable market planning and measurement. Here is a process for synchronizing all of those seemingly overly complex, costly marketing teams and tasks with the company's real objectives and... more info	Customer Rating: 5.0 / 5.0 Click here for more information Buy from: United Kingdom

10.		Principles of Marketing (13th Edition) from Prentice Hall Price: $79.88 Customer Review: It took me a while to find the right edition of this textbook but once I did this one arrived in perfect condition and in a timely manner. Thanks!	Customer Rating: 5.0 / 5.0 Click here for more information Buy from: United Kingdom

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