Customer Review: As a novice to data mining, I was searching for a book that would explain the concepts, NOT mathematical formulas. This text provides the reader with a clear and comprehensive explanation of each concept, provided examples, and the readability is excellent. Who should read the book? Anyone in... more info
Customer Review: Although aged the book remains a precious guide for business and CRM people. It argues that data mining is a discipline that must be mastered by concentrating in how to approach analytics than how to use tools. Specifically it stresses the importance of:
- the iterative nature of data mining... more info
Customer Review: I found this book to be most helpful and thorough, I was immediately inspired to practice these useful tips and easy to intuit instructions.
I continue to use it for reference as a resource manual. I highly encourage anyone just getting interested in the concept of data mining, anyone in sales,... more info
Customer Review: This book was written by the professors that taught my Forests and Society class- I have to say that their book was very poorly written. The chapters follow each other in an unorganized manner, there's really no structure to the book. While some of the essays are articulate, well-written and... more info