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1.Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill Irwin Series in Marketing)Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
from McGraw-Hill/Irwin
Price: $129.37

Customer Review:
I was required to use the book for a marketing class. The book is well written, thorough and very current. It addresses global markets, new media uses for promotion and all the aspects of marketing. The text is easy to follow and can provide a solids understanding of marketing practices, concepts... more info

Customer Rating:
4.5 / 5.0


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Buy from: United Kingdom


2.Marketing Strategy: A Decision Focused ApproachMarketing Strategy: A Decision Focused Approach
from McGraw-Hill/Irwin
Price: $111.37

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3.Marketing StrategyMarketing Strategy
from McGraw Hill Higher Education
Price: $72.39

Customer Review:
I used the 5e/International Edition of the book "Marketing Strategy: A Decision-Focused Approach" which has the advantage of being compact in text but meaningful in the approach to present the knowledge that you need know for the daily marketing practise. It helps to endeavor the core concepts of... more info

Customer Rating:
4.0 / 5.0


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4.Marketing Strategy: A Decision-Focused ApproachMarketing Strategy: A Decision-Focused Approach
from McGraw-Hill/Irwin

Customer Review:
Very basic information provided. Gives a general overview about market strategies on the corporate level, business level, and product level that are out there. Not much practical advise.
Example: Pages 114/115 Adopter Categories
"Early adopters differ from later adopters. Using time of... more info

Customer Rating:
3.0 / 5.0


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5.Science and Ultimate Reality: Quantum Theory, Cosmology, and ComplexityScience and Ultimate Reality: Quantum Theory, Cosmology, and Complexity
from Cambridge University Press
Price: $60.00

Customer Review:
John Archibald Wheeler was born in Jacksonville, Florida in July of 1911. His parents were both librarians. Wheeler initially planned to major in electrical engineering but switched to theoretical physics. His first paper, on the band structure of the monoxides of Scandium, Yttrium, and Lanthinum,... more info

Customer Rating:
4.0 / 5.0


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6.[no image]Men and Women and Other Poems (Everyman's Library (Paper))
from J M Dent & Sons Ltd
Price: $5.95

Customer Review:
...if he's on your M.A. reading list.

Customer Rating:
5.0 / 5.0


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7.Tent Pegs and 2nd Lieutenants: Memoirs and Stories of the Korean WarTent Pegs and 2nd Lieutenants: Memoirs and Stories of the Korean War
from Conversation Pr Inc
Price: $13.95

Customer Review:
John Harper's "Tent Pegs and 2nd Lieutenants" is an easy read. His style gives the reader a good feeling for what went on during the early 1950's when the U.S. Marines were tackling the North Koreans in hand to hand combat. Mr. Harper has a knack for giving the reader a good feeling for the very... more info

Customer Rating:
4.0 / 5.0


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8.[no image]THE AMERICAN BOOK COLLECTOR: SET OF SIX 1969 ISSUES: JANUARY [VOL. XIX NO. 5] + FEBRUARY [VOL. XIX NO. 6] + MARCH [VOL. XIX NO. 7] + SUMMER [VOL. XIX NO. 10] + SEPTEMBER [VOL. 20 NO. 1] + NOVEMBER-DECEMBER [VOL. 20 NO. 3]
from W. B. Thorsen

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9.[no image]ANALOG - Science Fiction Science Fact - Volume 99, number 4 - April Apr 1979: Duty Honor Planet; Build Your Own A-Bomb and Wake Up the Neighborhood; Reunion; Share It With Me; Pathway; Redeemer; The Thirteenth Utopia; Mayfair; Titan
from Conde Nast Publications

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10.[no image]Analog Science Fiction and Fact, Apr 1979: Conclusion of *Titan*
from Conde Nast

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