Customer Review: This is probably the most important book I have read when it comes to reading/researching this type of business. Some of the information is common sense but is always good to hear again. This book inspires you to move forward with your possible "Million dollor idea." An easy read and recommended to... more info
Customer Review: Pretty good overview for what is necessary and what isn't. Gets you thinking seriously about whether or not to take action. Also gives a reality check on how much it costs to create your own product, vs. licensing it out to someone else, and the advantages and disadvantages to both paths.