Gordon S. Linoff

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1.		Data Analysis Using SQL and Excel from Wiley Price: $39.33 Customer Review: Not only is this a first-rate book on data analysis, it's also an absolute treasure trove of useful SQL. This book belongs within arm's reach of every data analyst, business intelligence professional, reportsmith, and, most happliy in my case, those involved in data quality. If I were pressed to... more info	Customer Rating: 5.0 / 5.0 Click here for more information Buy from: United Kingdom

2.		Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management from *Wiley Computer Publishing Price: $31.50 Customer Review: As a novice to data mining, I was searching for a book that would explain the concepts, NOT mathematical formulas. This text provides the reader with a clear and comprehensive explanation of each concept, provided examples, and the readability is excellent. Who should read the book? Anyone in... more info	Customer Rating: 3.5 / 5.0 Click here for more information Buy from: United Kingdom

3.		Mastering Data Mining: The Art and Science of Customer Relationship Management from Wiley Price: $64.87 Customer Review: Although aged the book remains a precious guide for business and CRM people. It argues that data mining is a discipline that must be mastered by concentrating in how to approach analytics than how to use tools. Specifically it stresses the importance of: - the iterative nature of data mining... more info	Customer Rating: 4.0 / 5.0 Click here for more information Buy from: United Kingdom

4.		Mining the Web: Transforming Customer Data into Customer Value from Wiley Price: $56.36 Customer Review: I found this book to be most helpful and thorough, I was immediately inspired to practice these useful tips and easy to intuit instructions. I continue to use it for reference as a resource manual. I highly encourage anyone just getting interested in the concept of data mining, anyone in sales,... more info	Customer Rating: 5.0 / 5.0 Click here for more information Buy from: United Kingdom

5.	[no image]	Data Mining Techniques from John Wiley & Sons Inc	Click here for more information Buy from: United Kingdom

6.	[no image]	Mastering Data Mining: The Art and Science of Customer Relationship Management from Wiley	Click here for more information Buy from: United Kingdom

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