Customer Review: In general this is a helpful book for those new to the industry. However, I found it alarming that there has been no revision to this book since the internet bubble, 9/11, the corporate financing scandals of the early 00's, and the implementation of Sarbanes-Oxley. I'm curious about whether Bruce... more info
Customer Review: "Competing for Capital" provides an indispensable road map. But it's not just for the I/R pro. Any company on a growth path with outside investors now or in the future needs to understand the issues and solutions Marcus delivers. And did I mention Sarbanes-Oxley? In this brave new world of ours, SOX... more info
Customer Review: This book should burnish the authors' already high reputations for having cogent, jargon-free, and street-smart things to say about what it's really like to try to market professional services. An unusual blend of (clear and lucidly stated) theory about marketing, and real-world insights into... more info
Related
Sections
