This is the fascinating story of one of the world's most admired and enduring motorcycle companies. Early in the last century, driven by an obsession for quality and reliability, BMW applied the knowledge gained from its manufacture of airplane engines to build a breed of motorcycles that aimed a notch above the crowd. From its early racing victories, the company learned how to make tough, reliable machines that would win races -- and allow enthusiasts to ride anywhere in the world with confidence. In spite of the competitive marketplace in which it operates, the company has survived and flourished, owing in no small part to the deeply ingrained principles that have guided it from the beginning: a passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve those objectives. It is a company whose pace of innovation and new product introductions is stunning.
Customer Reviews:
Avg. Customer Rating: 3.0 / 5.0
The Pictures are Great! Other than that, it reads like a BMW brochure; the pictures are really cool, however. The text gushes enthusiastic about how great BMW is. It's a good read about a historical overview of the company. A good coffee table book for motorcycle lovers.
You need to own a BMW to enjoy this book! This book waxes enthusiastically about how wonderful BMW's quality was/is. I bought this book expecting a focus on BMW's specific innovations and their development. Instead, it just gushed about the company being the epitome of quality on every other page with virtually no reference to innovations, designs, standards, etc. Although I agree that BMW's quality was once very good, I don't feel that they've continued to maintain high standards. Now, it's easier for them to charge a premium simply to maintain... more info
Treaty of Versailles? That and many other historical events mentioned by the author make this book interesting. I like the format, the pictures and the style.Unfortunately the book is not up to speed when it comes to the latest ( not even 06 models ) products of the BMW motorcycle line.
However, it makes a beautiful gift.
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