Idea Index kick-started a revolution in graphic design books, unique in size, feel--and most important--wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Each of these examples are designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. The tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers.
* Both creativity books and layout books are extremely popular * As proven by Idea Index, the format of this book is a proven winner with designers
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0
Good, but kind of dated This book can give some ideas on layouts, but the designs on it are very dated. So if you want to take anything good from the book you have to focus more on estructure, and how information is organized on the layout, rather then on the overall design. It's a good book for starters but I prefer Graphic Design Cookbook: Mix & Match Recipes for Faster, Better Layouts. The ideas there are simple, but because of that, never dated.
Exactly What I Needed First things first: this book was clearly designed for beginners. It would probably not be particularly helpful to someone with a graphic design background. But as someone who has no professional design experience at all and is faced with creating and producing a newsletter for the first time and possibly a brochure as well, this book has been a tremendous help. It answered all my most basic questions, as well as ones I was too ignorant to know I should have (grid? what's that?) The book helpfully... more info
A little out dated This whole series seems a little dated to me. The books still serve as a good reference point for ideas, but is really just a book of examples from projects.
great for students, good for old hands, priceless for adhoc designers The whole "index" series is good for jump starting when in a stuck place. For average students it can really be helpful to get them to seek/create more variety in their work. For marketing or PR individuals or students it is a must have. Many individuals may have a cursory introduction to design and yet find themselves having to create layouts and design. The Index Books are a lifesaver.
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