Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Poor Kindle edition I got the Kindle edition of this book.
Font is very hard to read and there is a lot of mangled words.
Images in the book are unusable due the poor quality (too grainy).
There are no navigational elements in this book. These are not essential but it would nice to have them. Especially for figures and footnotes. I love reading books on Kindle but for this one I recommend a hard copy.
A Must Read for every Designer As a human being we think we know other people and how they see and use products. This book tells many amusing anecdotes about products that were not successful because the designer made the things is a way he would have liked and not in the way real users use it. The book is written full of humor and with real passion for the subject.
Outdated, better books available This book is a classic in the sense that it was once groundbreaking, in that it pointed out obvious flaws in industrial and software design. However, a lack of any updates outside of a new introduction leaves the book stale and dated. Complaints about the design of 1980s DOS software and VCRs is now of only historical interest.
One of the best books any designer could read So often "design" books seem to go on about looks and "feel" yet only brush over the physiology of design. This book shows you how to think like a user, explorer like a user, error like a user and design for helping the user love your product. Anyone reading this book will instantly appreciate truly good design over the average mud we currently live in.
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